DENVER/COS – Just a few years ago we hit upon something that we didn’t really expect. We found that by placing radio commercials on streams of the top Clear Channel stations we could save our clients thousands of dollars by buying up inventory that was unsold; and reach more people than streams ever did before.This happens in New York; Detroit; Los Angeles; DC; Denver and Miami; Dallas and Seattle. By using this strategy our clients realized that the results of those campaigns had long lasting results and at 10 cents on the dollar. What’s even more surprising is that we developed a subscription service; added an online store and a ministry resource center that was part consumer review and a store that we co-op syndication dollars through small retainer fees versus commissions on product sold from the resource center. To find out how this works please call Richard Beattie 720.295.7713 or e-mail Rbeattie@truthnetwork.com. Go Spot Go is part of the new Truth Experience where we stream the next wave of Teach-Talk programs.
Pray for Christians in media
Every Monday we gather our team and pray for Christian media affiliates and partners who air our programs. This allows for a time to start the week in prayer for the specific needs of people who are in community oriented radio. Today we had the opportunity to pray with and for a station 60 miles North of Harrisburg, Pennsylvania. The area had been hit by Tropical storms and floods in September without interruption. There was damage down to the station’s AM transmitter and that will be a financial burden to the station. Today the National Prayer examiner will begin a series of prayers for those in media with an evangelical slant. Next week we will be meeting with hundreds of radio and TV producers, Internet and web producers to brain storm new communications areas that will impact the world and communities for the cause.
Pray for marriage
Our world-wide economic woes has not helped the divorce rate. Couples are reeling and at first many felt that the cost of divorce was delaying the process and people were “staying legally married,” for the legal expense. The misconception that “gay marriage” will stabilize statistics is not really panning out in our society. NPE is praying that God’s plan for marriage between one man and one woman would not be politicized as it has been, and that Christian marriage and family life would be valued once again as the “God standard.”
Pray for Truth in counseling
The recent debate on lobbyists took a turn for the worse last week and that is something we should be praying about. The Susan G. Komen Foundation found themselves in the midst of a funding controversy when at first they refused funds from Planned Parenthood. The lobbyists for Planned Parenthood used their political machine to discredit the organization with a smear campaign with a slanderous message that Susan G. Komen was being political by refusing funds from the leading abortion provider. Please pray for sense and sensibility on life and death issues and women’s health.
Pray for a culture of life to prevail
The National Prayer examiner reports on things that many people are praying about. The main thing is that we utilize prayer to strengthen our relationship with God and to get down to the fact that we are praying for women who are in positions of influence when it comes to choosing to sustain a pregnancy or to end a pregnancy, for couples to choose their marriage and family over career; we pray for the unemployed and the underemployed and we pray that the church would come alongside these people with providing work, or partnering with companies and entrepreneurs to work together. For more information on Cause Central and our work in ministry,leadership and communications please e-mail CommunityRadioNetwork@juno.com.
Pray for network connections
The assault on women’s health is a connection that should not and is not missed by God. The misleading organizations are doing something that they are claiming to help women and are endorsing a different kind of abuse. When you have people claiming to care about women’s health while compromising their families, when you are endorsing same-sex marriage as an option to protect people from divorce, when you give us a false sense of stem cell research as opposed to umbilical chord stem cells, you are disconnecting issues that have real connections in marriage and family life. Pray that our eyes be opened.
Everyday I pour over Christian and General Market Radio Stations and analyze their potential reach and people ask what I am looking for? My job as a media representative is to come up with how media is presented and integrated in a way that helps families thrive. One of the judgement calls I make in choosing where programs that I represent are heard is I pull their numbers (Arbitron in Radio’s case), I examine their websites (Quantcast and write a review of the interactive, ease of use; widgets, links and overall design) and I also look at the program guide, how updated or not the site is, look for cool phone aps and the I try them all out.)
Gently down the stream
Sadly in an integrated radio world the effort of developing websites is not a front burner issue for radio or TV stations. Sure there are a lot of streams out there but some are embarrassingly jerky. One Christian station had a dove as an icon that hovered and flapped it’s wings to which I said, “If anything comes out of that dove I’m leaving!”
There is so much to judge these days. You can have a great digital presence and be lacking online or you could have both the digital and the online in order but have a tower that doesn’t reach across the street. A radio station that has a full powered FM or HD signal for their AM, a digital studio, and an online presence also is investing in the past, present and an ear to the future.
It appears that stations that are owned by an educational institution or University and has some educational media and arts center captures the three ways radio will continue to play out. A community minded radio station who does community outreach very well garners listeners. Web sites give you digital publishing capabilities that track readers and integrates the components of interactive media with the terrestrial. That also goes hand in hand with churches as well.The component of archiving content that is available anytime a listener wants is also a capability that “can’t miss,” literally.
Highlights of pieces longer than 20 minutes allows the listener and the radio station to have automatic content that can be adapted to localizing a national or international show. A station in Canton, Ohio did a contest on healthy marriages last week and interviewed Marriage Experts all week and then awarded materials to the married couple who told their story about what works in their marriage. The contest was opened to lifetime marriages that celebrated over ten years of marriage in the listening area. While that station has a digital, online and tower-terrestrial signal, they also have a community outreach and ties into Canton-Akron.
Yes Virginia, you can judge a radio station by it’s website. If they care about their community and getting the message out, then they are in-tune with what the community wants to read about, listen to and what to view. That tracks well in markets large and small and the impact is evergreen.
I think it is appropriate that there are boundaries set for businesses and ministry. It is clear that there are sincere conflicts of interest when it comes to double dipping, taking jobs for one company and giving to another, and serving two masters. There are sometimes that we go overboard in our policies and procedures. Let me explain:
Digital Media is all about integrating and tracking our readers, viewers and listeners. The closer we get to integration of the three, the closer we get to a compliment of interests.
What are some compliments of interest? Integrating Biblical, Process and Systematic with Evangelical interests are what I call compliments of interest. The integration of church, values, and caregiving are compliments of interest. If I divorce the three I leave some pretty hefty benefits out of the equation. When I fail to integrate my faith with my motives, approach and outreach quotient, then I lose the whole Spirit of my interest. If I fail to recognize the fact that God is in the plans in the digital, the online, and the tower then I lose audience and I lose really getting the message out to the people who need it most.
Triology or Denominations?
There are different gift sets and different ways that we use to mentor people. My gift sets are message, music and missions. This includes Ministry, leadership and communications, to separate them is cheating the person (s) I am mentoring! As a media professional I must also understand that while working with journalists, web designers, music publishers and record companies, TV, broadcasters, and filmmakers that we are all part of the body and the bottom line is to give the audience access, engage the culture with “Valued content,” to customize our offerings so it meets needs; connect with people and to become a part of their conversations and then to collaborate with stations, church, and audience. When we look at integrated media as “integrity,” when we see competitive analysis as a compliment of interest, and when we use the map of God’s motive, a Jesus approach, and being powered by the Holy Spirit we can live integrated lives that foster the idea of Compliments of Interests in community.